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THE CONSORTIUM
An Entertainment & Artist Development Company
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THE CONSORTIUM CELEBRATES 10 YEAR ANNIVERSARY!

The partners of The Consoritum - with almost 100 collective years in the business of artist development, management, and marketing - are marking their 10 year anniversary as one of Nashville's most respected entertainment companies.




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CMA Corporate Newsletter


 
 
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PERPETUUM JAZZILE BRINGING WORLDWIDE SENSATION & MUSICAL MASTERPIECES TO U.S
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(Nashville, TN) Known as one of the most spectacular vocal jazz and a capella groups across the globe, Perpetuum Jazzile will take the spotlight this summer in celebration of its first North America tour. The critically-acclaimed Slovenian ensemble is popular for its powerful rhythms, rich harmonies, unparalleled creativity, and special blend of pop, jazz, gospel, blues, Brazilian bossa nova, disco and funk. Perpetuum Jazzile performs mostly a capella with up to 50 members. There are also vocal percussions, a human beat-box, and an incredible array of drums, electronic beats, and choreographed hand movements that simulate storms. Perpetuum Jazzile’s powerful repertoire includes arrangements of songs by Toto, Michael Jackson, Earth, Wind & Fire, Billy Joel, George Benson, and more musical legends. The vocal orchestra performs in English, Italian, Portugese, Spanish, and Slovenian as well as other languages.
        Perpetuum Jazzile President/Manager Bostjan Usenik calls the North American tour a career milestone and priceless challenge for the vocal ensemble. "The time is ripe for us to take on the USA and Canada, the world's most demanding concert market, and from where PJ derives most of our international fans," he says. " "Not only do we offer innovative vocal renditions which have moved such top artists as David Paich, David Crosby, Allee Willis (etc.), PJ also brings to North America unanticipated rich sounds and an energy one would expect only from a rock concert. We hope you'll come to our concerts, en masse, and prepare yourselves for PJ's mesmerizing vocal ecstasy!"
           Perpetuum Jazzile is in its 28th year and is celebrated as YouTube’s most watched a capella groups with more than 20 million hits. The award-winning vocal ensemble is also ranked among the website’s Top 40 Music Videos. Its remarkable history and distinct musical styles have generated sold-out concert crowds, raving reviews, and a series of hit songs. An international phenomenon and leading force in a capella music, Perpetuum Jazzile’s artistic director Peder Karlsson, the founding member of The Real Group from Sweden, has worked with renowned artists including Bobby McFerrin, Van Morrison, and Sir George Martin. The group has toured in Austria, Italy, France, United Kingdom, Brazil, Croatia, Argentina, Ukraine, Serbia and the Netherlands.

For more information on the extraordinary musical journey of Perpetuum Jazzile, please visit: www.pjvocal.com or www.perpetuumjazzile.com.

Perpetuum Jazzile North American Concert Schedule:
Toronto, ON Canada: Fri, June 17, Queen Elizabeth Theatre @ 8 PM
Milwaukee, WI: Sat., June 18, Univ. of Wisconsin-Zelazo Ctr. for the Performing Arts @ 8:00 pm
Cleveland, OH: Mon., June 20 & Tues., 21, Cleveland State Univ.-Waetjen Auditorium @ 7:30 pm
Imperial (Pittsburgh), PA: Wed., June 22, West Allegheny High School-Stewart Morgan Auditorium @ 7:30 pm
Nashville, TN: Fri., June 24, Tennessee Performing Arts Center-Polk Theater @ 8:00 pm
New York, NY: Tues., June 28, Gramercy Theater @ 8:00 pm

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  • Monday, April 13, 2011

Alex has been keeping himself busy booking shows with his improv troupe “Moses” in Chicago.  They have also been working on a web series called “Diamonds in Time,” which will chronicle Neil Diamond traveling through time.  He has been performing at Second City Conservatory and coming up this summer he will be performing at Donny’s Skybox Theatre.  In late April, he will spread the laughter overseas and grace the international stage in Brisbane, Australia.  

 

  • Monday, April 13, 2011 

On May 1st, Tammy will be returning to the stage to guest star on the “One” show at Alabama Theatre in Myrtle Beach, South Carolina.  “Tammy Cochran was a delight to see and hear,” said a fan of the show.  The “One” show has been voted the #1 show at the beach for 17 straight years.



The Consortium Inks Billy Joe Walker, Jr.

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Jon Freeman • March 31, 2011 • Comments (0)

Renowned producer, musician, artist and songwriter Billy Joe Walker, Jr. has signed with The Consortium Group for exclusive worldwide representation. He is currently working on projects with singer/songwriters Shelley Skidmore and Drew Smith as well as composer Mike Post. His guitar skills are also featured on upcoming music from Joe Nichols as well as a tribute to session drummer Hal Blaine.

“Billy Joe Walker Jr.’s multi-faceted career and talent are legendary…..his passion is contagious,” says Consortium partner Mike Martinovich. “We are excited and honored to be an integral part of Billy’s future.”

Walker’s musical journey includes production work for Bryan White, Travis Tritt, Billy Ray Cyrus, Pam Tillis, Tracy Byrd, Collin Raye and more. As a session guitarist, he has worked on recordings with a who’s who of artists and producers including The Beach Boys, Mutt Lange, Ray Charles, Sir George Martin, Waylon Jennings, Vince Gill, Martina McBride, Rodney Crowell and George Strait. He also released a series of jazz instrumental albums as a solo artist for labels including MCA, Geffen and Liberty Records.

 

The Consortium Group made its announcement of representation of Billy Joe Walker, Jr. at a recent invitation only Music Row showcase. Pictured (L-R): Mike Martinovich, Mike Post, Billy Joe Walker, Jr., Bryan White and Al Schiltz. Photo credit: Sharon Eaves

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Consortium Entertains Wal-Mart Shareholders

MusicRow Magazine - 6/16/10:

 

 

Local entertainment marketing firm, The Consortium, recently helped DrPepper plan two events for the annual Wal-Mart shareholders meeting in Arkansas.  Dr Pepper sponsored a CD signing/acoustic performance by Joey + Rory at four area stores.  The Consortium and Dr Pepper also brought in an original copy of The Declaration of Independence for viewing at the new Sam’s Club headquarters in Bentonville.

 

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Ebie McFarland – Essential Broadcast Media – 615.327.3259 –
ebie@ebmediapr.com
Mike Martinovich – The Consortium – 615.327.3004 x207 –
mikeconsortium@comcast.net

Christy Watkins – Aristo P.R. – 615.269.7071 x124 – christy@aristomedia.com

 

 

True View Live and Colt Ford Partner to Offer Fans Streaming HD Concert Experience


Colt Ford April 30 Concert to Stream Live Around the World

(Nashville, TN – April 8, 2010)  Media delivery portal True View Live and Average Joes Entertainment recording artist, Colt Ford, have partnered to provide a unique, High-Definition Colt Ford online concert experience to fans in the luxury of their living rooms.

Ford’s April 30 concert at
MurrayStateUniversity in Murray, Ky., will be broadcast live in a streaming, High-Definition format to online fans around the world for $9.95.  Tampa-based interactive HD company, True View Live, will film and stream the show at www.TrueViewLive.com, which will be accessible via Ford’s official website (www.ColtFord.com) and his social media sites, including Facebook, Myspace and iLike.

“We are thrilled to bring Colt Ford’s dynamic stage show to his fans in true High-Definition, with no buffering and no stream interruption, for an experience that viewers have never seen before,” says Kevin Jones, True View Live Media and Marketing Director.  “True View Live utilizes the latest in Internet streaming technology to ensure that our customers’ viewing experience is unrivaled.  By targeting the most popular social networking platforms, fans will be able to enjoy and share in the live concert-going experience, even when they are unable to attend the show in person.  We think the high-energy, live performance of Colt Ford is the perfect setting to showcase this new technology.”

In order to view the concert online, fans must purchase an advance virtual ticket at
TrueViewLive.com.  A unique login credential will be emailed to the viewer, which grants access to the content on the day of the show, including bonus live backstage footage.  Fans who purchase a ticket will also receive a $10 Colt Ford merchandise coupon that can be redeemed at ColtFord.com

“Colt has some of the best fans in the world,” says Ken Madson, CEO of Ford’s management, Full Scope Entertainment.  “True View Live allows Colt fans everywhere to check out the Colt Ford Experience.”

The True View Live/Colt Ford concert event is produced by 350 Ventures’ Paul Whitehead.   Nashville-based marketing and consultancy firm, The Consortium, is directing the projects marketing efforts.

For more information, visit www.TrueViewLive.com and www.ColtFord.com.

About True View Live:
True View Live gives users the ability to watch their favorite artist live, no matter where they are.  The True View Live proprietary technology platform allows streaming capability of any event to a computer, Smartphone or TV in true 720p HD.  Users can watch the show and simultaneously interact with others via social networking components in the TVL web player.  For more information, visit:
www.TrueViewLive.com.

 

 

About The Consortium

 

The Consortium is a preeminent, Nashville-based strategic communications, artist management and entertainment marketing company.  Marketing project clients have included Michael Jackson, Willie Nelson, Dolly Parton, George Jones and Bruce Springsteen, among others.  The Consortium’s management clients have included artists such as Billy Ray Cyrus, Clint Black, Ronnie Milsap, Donna Summer and Gloria Estefan.  Visit www.TheConsortiumLLC.com for more information.

About 350 Ventures/Paul Whitehead:
350 Ventures CEO Paul Whitehead is a veteran music producer with four decades of industry experience, having worked with legendary artists such as Tony Bennett, Ray Charles, Aretha Franklin and Placido Domingo.  Whitehead has produced more than 30 platinum-selling albums, including projects for Hallmark Cards,
Victoria’s Secret and Walt Disney.

About Average Joes Entertainment:
Average Joes Entertainment, an
Atlanta and Nashville-based record label distributed by Select-O-Hits, launched with flagship artist Colt Ford in fourth quarter 2008.  In less than one year, the label has successfully launched three titles on Ford and Brantley Gilbert’s debut record.  In 2010, the label will release a sophomore studio album on Ford as well as Gilbert in the first quarter.  Average Joes focuses on a grassroots approach, availability of product, and cross-promotional opportunities that expand artist visibility.   Accessibility to the music and additional fresh product has allowed Average Joes Entertainment’s artists to offer their fans more on a variety of levels—from additional tour markets to merchandise items, Average Joes Entertainment has figured out how to become above average.  Current client roster includes Lauren Briant, Colt Ford, Brantley Gilbert, Josh Gracin, Sunny Ledfurd, and Matt Stillwell. A subsidiary of Average Joes, AVJ Records is currently releasing 2010 albums on Bizarre, Lindsay Hagar, Animal House, and Nappy Roots.  For full information, visit www.averagejoesent.com.
                                                                                                
          
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IMI Music/ The Consortium Expand Weather Channel Music Into Digital Space

-Digital site to expand musical offerings, feature big-name artists and independent musicians showcased on the popular all-weather network-

 

 

NASHVILLE, August 31, 2009 -  The Weather Channel has announced a licensing agreement with Emmy Winner and Grammy-Award Nominee IMI Music. The partnership comes to fruition with the launch of www.TheWeatherChannelMusic.com,

marking the popular weather company’s first foray onto the digital music space.  IMI Music’s co-venture partner, The Consortium, will spearhead the site’s marketing and promotion.

 

 

The Weather Channel signature music franchise “The Weather Channel Presents…” is currently available at retail and includes two Smooth Jazz collections and a holiday collection titled “Winter Wonderland.” An important part of the expansion into the digital space is that consumers will be offered more musical genres online as well as on-the-air.

IMI Music has written and produced music for many media and consumer brands including E! Network, PRS, NBC, and ESPN2 and, in addition, has created music for shows, commercials and films.

“We are excited about working with The Weather Channel. The music we are creating for TWC will present a fresh sound a look while still offering the great music experience that has been a part of the channel for a long time,” says Steve Ivey, president of IMI.

The Consortium has worked with The Weather Channel’s licensing group, the past four years, in maximizing TWC’s expansion into the entertainment category. The relationship has produced three TWC-branded CD releases as well as three TWC-branded DVD releases. “The debut of TheWeatherChannelMusic.com is a natural extension of TWC’s on air music strategy, and we’re enthused to be involved it its marketing and promotion,” comments Consortium partner, Mike Martinovich.

For additional information on TheWeatherChannelMusic.com, contact IMI Music at

info@IMIMusic.com.

About IMI Music

IMI is an international, award winning, Billboard#1, multi-platinum music and media company based in Nashville, TN. IMI specializes in creating, distributing and marketing music, DVD, and audio book products to physical and digital retail outlets.  For more information, visit www.IMImusic.com

 

 

About The Consortium

 

The Consortium, a preeminent entertainment marketing and artist management firm, spearheads new business opportunities and seeks out innovative channels to market and monetize their clients’ products. The firm is headquartered in Nashville, TN.

 

 

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel Network (TWCN), The Weather Channel Interactive (TWCi), and Weather Services International (WSI).  The Weather Channel® is based in Atlanta and is seen in more than 98 million U.S. households.  TWCN also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD.  TWCi, which includes the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reaches more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings.  WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.

 

 

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Megan Mullins Takes Her Fiddle and Voice Overseas to Join Shakira's CD Release Tour

Nashville, TN (December 16, 2009) -- In September of 2009, Shakira sought out Megan Mullins to join her on her CD release promotional tour to play the fiddle, keyboards, and be the feature background vocalist.  Not only has Mullins been touring Europe and Latin America with the international star for the last four months, she has also gotten some camera time on Saturday Night Live, Dancing With the Stars, America's Got Talent,  and Jimmy Kimmel Live.  As the promotional tour is wrapping up before the holiday season, Stoney Creek Records is readying Mullins' follow-up single, "Trading My Halo For Horns."



 

 

Stoney Creek Records' Megan Mullins

Stops Traffic Along The Heavily Traveled Pacific Coast Highway

 

 

While Filming Her New Video For
"Long Past Gone"


New Video Added to GAC, CMT and CMT Pure


Nashville, TN (June 1, 2009)--When Stoney Creek Records' talented singer/songwriter Megan Mullins was approached by a newly formed L.A/Nashville based company to film her new music video, the young scarlet- haired songstress jumped at the chance to see the ocean.  Filming along the Pacific Coast of California for her debut Stoney Creek Records single, "Long Past Gone," was the kind of "work" any new country star would dream of doing.

 

 

Utilizing four California Highway Patrol cars and multiple police officers to stop traffic on the heavily traveled Pacific Coast Highway, not to mention the camera car and process trailer for the moving shots, the making of "Long Past Gone" turned a few heads. Filmed above the beach at El Matador State Park in Malibu, CA, Mullins is shown driving down the PCH and singing on the cliffs, capturing the lyrical strength of her empowering new single.

 

 

Freewill Films, in association with Picture Vision Pictures, created a fresh and engaging, storyline for the in your face break up anthem.  Directed by Curt Apanovich, produced by William Shockley, David Bennett and executive produced by John Small of Picture Visions, Mullins had a team of experts and true visionaries in film and TV.  Using cutting-edge technology, the video for " Long Past Gone" was filmed with the revolutionary RED camera. The avant-garde treatment is also current in today's social networking craze by incorporating Mullins using her "Flip" video camera and also seen updating her Facebook status.

 

 

"Long Past Gone" was co-written by Mullins and Marla Cannon Goodman and produced by Buddy Cannon.  The new video debuts on June 1 on GAC, CMT, and added to CMT Pure on June 2.  A special online premiere can be viewed in CMT.com.  Mullins debut album on Stoney Creek Records is due out nationwide Fall 2009.

For more information on Megan Mullins visit www.myspace.com/meganmullinsmusic

To view the new video for "Long Past Gone" click HERE

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MEGAN MULLINS/Long Past Gone - Music Row Magazine (May 2009)

Writer: Megan Mullins/Marla Cannon Goodman;

Producer: Buddy Cannon; Publisher: Mosaic/Sony ATV/

Glitterfish/Buna Boy, BMI; Stoney Creek (CDX)

—This gifted gal plays multiple instruments, and she

writes ‘em and sings ‘em like a perfectly seasoned pro.

This is a crunchy, kiss-off bopper with plenty of attitude

and rhythm that’s well worth spinning

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Megan Mullins Returns To Country Airwaves With A New Single, And A New Label Home With Stoney Creek Records

 

 

Nashville, TN (April 1, 2009)--CEO/President Benny Brown of Stoney Creek Records has announced Megan Mullins as the flagship artist on the newly formed label.  Her new single, "Long Past Gone," will be available to radio soon via Play MPE Monday, April 6.

 

 

"We are thrilled about Megan debuting on Stoney Creek Records. She has been hard at work in the studio and we are very excited about her new music," says CEO/President Benny Brown.

 

 

Since Mullins began performing at the age of two she comes to the label with twenty years of experience, and at least 2000 performances under her belt, this qualifies her as a seasoned veteran at the young age of twenty-two. She has recently put the final touches on her forthcoming album, produced by legendary Buddy Cannon (Kenny Chesney, Reba McEntire, Willie Nelson), writing six out of the eleven songs. Mullins is now ready to return and confident her new single, "Long Past Gone," is the right music.  Mullins was initially introduced in 2006 on Broken Bow Records.


SVP Promotion Carson James adds, "We are getting some early feedback from radio that is getting us very excited. Megan is such a musical prodigy and dynamic talent we are thrilled to have her on our roster."

"Long Past Gone" was written by Mullins and Marla Cannon Goodman. The single is going for radio adds on May 11. Her debut album is due out nationwide, Fall 2009.

 

 

For more information on Megan Mullins, visit www.myspace.com/meganmullinsmusic

 

 

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Songwriters Parade - America's Music Source (Feb. 2009)
 
"This Is My
America.”


It is tough to do a review on a package that is so totally powerful. This wonderful production now becomes lord and master of American music documentaries. Throughout the three discs, the music is truly wonderful and meaningful in so many ways.  The marketing is in good hands with the Consortium.

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Greylock Entertainment Collaborates with The Consortium

Greylock Entertainment has established a marketing partnership strategic alliance with The Consortium for selected projects.  “The marketing contacts and expertise that Greylock Entertainment possesses, including those in the partnership and sponsorship sectors complement the expertise that The Consortium brings it’s current client base,” said Rick Murray, President/CEO of Greylock Entertainment. “We have also been developing new projects jointly in the youth marketing arena and felt that a more formalized marketing partnership alliance between the two companies makes sense.” Initially, this strategic alliance will include selected projects focused on music and youth marketing.

Comments Consortium partner Mike Martinovich, “In pooling diverse and extensive backgrounds, The Consortium and Greylock Entertainment offer a collaboration which addresses and contemplates opportunities in the ever-changing music and entertainment worlds. We’ve respected and worked with Greylock Entertainment president, Rick Murray, for over 15 years, and we know this collaboration will bring forth exciting opportunities for both companies.”

The Consortium, a preeminent entertainment marketing and artist management company, specializes in record label consulting, brand equity expansion, marketing and program event production. Its principals are music industry veterans Mike Martinovich, Al Schiltz and Stan Moress.

Greylock Entertainment is a full service entertainment marketing company founded by former CMA VP Strategic Marketing Rick Murray. Based in
Nashville, the company operates primarily in Country, Kids/Tween, Christian, television, event, consumer brand and Pop Music marketing. Greylock Entertainment provides consulting, sponsorship/partnership development, branded integrated event creation and experiential marketing services.

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BANDIT RECORDS SIGNS RONNIE GILLEY --ANOTHER “VOICE” IN COUNTRY MUSIC


NASHVILLE, Tennessee (February 13, 2008) – Bandit Records executives Evelyn Shriver and Susan Nadler are pleased to introduce its newest country radio release, “Shortcut Home,” recorded by real estate developer and entertainment entrepreneur Ronnie Gilley.

Under the Bandit imprint, Gilley is immediately staged to release the single, “Shortcut Home,” * (written by: Jess Brown, Phillip Moore and Ray Scott) to country radio across the nation. Produced by James Stroud (Tim McGraw/Toby Keith/Clint Black--also formerly of Universal Music Group), the song is a musical narration of a man’s mission to take a shortcut home to return to his woman. In a composition authentic to traditional country music, it’s a crystal clear production featuring acoustic guitar, pedal steel and fiddle.

The idea behind the project developed when Gilley and Stroud worked together in the studio just before Christmas to record a song for Gilley’s fiancé. What was originally intended to be a musical holiday gift for a loved one grew to develop commercial appeal. Stroud recorded two sides, liked what he heard, and he brought the project to Bandit Records.

“Ronnie Gilley brings a slice of country music back into the mix,” Evelyn Shriver introduced. “He’s genuinely a good ole country boy at heart and that’s evident in his music. It’s not a single that’s country music slick; he and James pulled it all together to make it country music ‘real’.”

Gilley, who’s recently been recognized for his leading role in the Tracy Lawrence video “Find Out Who Your Friends Are,” joins the Bandit roster with the legendary voice of country music, George Jones.

“We need this kind of music and we need this kind of voice,” producer James Stroud said. “In addition to this single, Ronnie also has plans to record a tribute song for the benefit of the victims of the March 1, 2007 tornado in
Enterprise, AL. We’ve already received an outpour of support from our friends in music (George Jones, Tracy Lawrence, John Anderson, Darryl Worley and more) who will dedicate their time and talents to the project.” (The proceeds from the sale of the tribute single will be donated to The Jimmy Bowden Foundation established to rebuild the EnterpriseHigh School and support the victims who have suffered.) “What was to be a special gift for one has become a special gift for many—for country music lovers and the community of Enterprise, Alabama,” Stroud concluded.

The single, “Shortcut Home,” is slated for a March 3, 2008 release (CDX 443).  Al Schiltz and Mike Martinovich of The Consortium and Grassroots Promotion are spearheading the national marketing and radio promotion campaigns.

In support of the two singles, Bandit Records has signed on to release an entire CD project featuring Ronnie Gilley. Gilley plans to include an assortment of duets featuring some of his superstar pals. (A portion of the proceeds from CD sales will also be donated to The Jimmy Bowden Foundation). The yet-to-be-titled CD will be available by mid-summer.

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The Weather Channel Presents the #1 Contemporary Jazz CD
12/13/07

The first-ever music CD from The Weather Channel, the "Smooth Jazz," collection of the most viewer-requested music heard during the network's local weather presentation "Local On the 8's," is the #1 Contemporary Jazz CD in the country.

Midas Records released the collection of songs which include music by such known artists as Dave Koz, Chick Corea, Najee, Pieces of a Dream, Jeff Lorber and others. The CD also includes three of the most-requested songs by independent artists heard only on The Weather Channel.

"This is just the first in a series of others to come as we continue to extend The Weather Channel brand," stated Shari Price, vice president of licensing and merchandising, The Weather Channel.

"The Weather Channel CD is taking retail by storm and what an extraordinary Storm Story it is. The success of this project proves that television is also capable of motivating a more mature demographic to purchase music. The CD booklet says it best 'people with an eye on the weather, have an ear for music.' We are looking forward to expanding this relationship and this series with The Weather Channel," stated Bob Morrison, head of sales and operations for Midas.

“In the ever-changing entertainment industry, we have discovered a unique avenue for exposure and distribution.  Our marketing partnership with the incomparable team at The Weather Channel is yielding great results,” added Mike Martinovich, partner in The Consortium who is spearheading new business opportunities with Midas Records in the development of concepts and repertoire for music projects for The Weather Channel.

In recent years, the number of selections have increased, and they are rotated to offer different styles during different parts of the day. This blend of many moods is captured on this CD which is available at major retailers.

Midas is distributed by Koch Entertainment in the
U.S. and Canada.

 

 

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RECIPE FOR SUCCESS: DR PEPPER AND THE CONSORTIUM BRING HOTTEST MUSIC ARTISTS TO WAL-MART STORES NATIONWIDE FOR CD SIGNINGS

JUNE 16 CHARLIE DANIELS EVENT IS 150th IN SERIES


Since 2004, Artists Including Trace Adkins, Jason Aldean, Rodney Atkins, Dierks Bentley, Billy Currington, Charlie Daniels, Emerson Drive, Hootie & The Blowfish, Tracy Lawrence, Little Big Town, and Los Lonely Boys Have Contributed to Beneficial Partnership

NASHVILLE, TENN. (June 15, 2007)—Question: What do you get when you combine
America’s oldest major soft drink, today’s hottest music artists, and the world’s largest retailer?

Answer: A win-win-win situation where dedicated fans pack their local Wal-Mart store to meet their favorite performers, buy their latest music and sample Dr Pepper products.

Since September 2004 The Consortium, an entertainment management, marketing and consulting firm in Nashville, has coordinated the marketing efforts and logistics for this successful series of artist appearances.

The series’ 150th event will be held this Saturday, June 16, with Charlie Daniels in Santa Fe, New Mexico.

Daniels calls his multiple series appearances “the best, most pleasant in-store appearances I’ve done. It’s wonderful to see that this far into my career, there are still people who relate to the music and want to come out and say hello and shake my hand. Plus, I got to drink all the Diet Dr Pepper I wanted.”

Other artists who have participated in the Dr Pepper-sponsored events include Trace Adkins, Jason Aldean, Rodney Atkins, Sherrié Austin, Jeff Bates, Dierks Bentley, Tracy Byrd, Deana Carter, Mark Chesnutt, Billy Currington, Charlie Daniels, Billy Dean, Emerson Drive, Erika Jo, Hootie & The Blowfish, Tracy Lawrence, Little Big Town, Los Lonely Boys, Neal McCoy, Lorrie Morgan, David Lee Murphy, Jamie O’Neal, Ricky Skaggs, Aaron Tippin, Darryl Worley and Chely Wright.

“The experience this company brings to the table, with Mike Martinovich’s 25 years at Sony and my own years in artist management, enables us to understand the challenges, opportunities and logistics involved in making these events work so well,” said Al Schiltz of The Consortium. “Through our partnership with Dr Pepper and our relationships with Anderson, Handleman, Wal-Mart, the record labels and artists, we capitalize on the strengths of all parties involved. We’re able to revitalize the classic in-store scenario and make it financially viable, even for new artists. We offer a turn-key plan for executing these events, including our own tour manager, which ensures that they are efficient and highly effective.”

The events often coincide with an artist’s album release and tour dates, providing additional marketing opportunities, including an occasional live, acoustic performance inside the Wal-Mart store. The events are also used to celebrate store grand openings and other special events. In October 2005 Chely Wright appeared on the former site of a Wal-Mart store in
Waveland, MS, to salute the brave residents in the aftermath of Hurricane Katrina with a free concert and lunch provided by Dr Pepper.

Last September Dr Pepper hosted numerous signing events and concerts with major Latin artists—including Los Lonely Boys, Angela Via, P-Star, Brazeros Musical and Voz a Voz--in celebration of Hispanic Heritage Month.

“Working with Dr Pepper has given us, the record label, additional promotional muscle and made these events much more cost-effective,” said Bill Kennedy, Vice President of Sales at Capitol Records Nashville.

“Anytime I’m planning a major artist’s release, I look to see how I can schedule some of these Dr Pepper-sponsored events at Wal-Mart,” said Ed Gertler, an independent sales and marketing consultant in
Nashville. “These release-week in-store appearances contributed significantly—as much as 16% in some instances-- to the first-week sales of the artists I work with, including Tracy Lawrence, Tracy Byrd and Neal McCoy, not to mention generating invaluable good will.”

“The success of these events has exceeded even our highest expectations,” said Andrew Springate, vice president of marketing, Dr Pepper. “Everyone walks away with more—the artists and their record labels, the stores, the local radio stations and media, and most of all, the fans, who turned out in droves to support their favorite artists."

Local media coverage is a key element in the success of the in-store appearances. Each event is presented and supported by a local radio station, usually with a live remote and weeks of on-air mentions and advertising, an advance phone interview with the artist and, when possible, a station visit by the artist. Local television crews cover the appearances for their evening newscasts, occasionally broadcasting live from the store. When possible, the artists visit local television stations to appear live on their morning or midday newscasts. Local newspapers alert their readers through advance features based on interviews with the artists, as well as calendar listings, column items and highlights.

 

 

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MIDAS RECORDS NASHVILLE
Inks National Distribution Deal With Industry Leader NAVARRE

* * *

Growing Label Will Host Its Debut Event at CRS 37 In Nashville With Performances By Newly Signed Artists Emerson Drive and Newcomer Lindsey Grant

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Company Will Also Introduce Industry To Its Recently Completed Regional Radio Promotion Team

Midas Records Nashville, Nashville's newest independent label, is proud to be an integral part of the Navarre distribution team. The newly formed relationship is a perfect fit, as members of the Midas team and many
Navarre principals have worked together, in various capacities, over the past two decades.

Bob Freese, VP/GM of
Navarre says of the budding partnership, “I am excited about the potential for Midas Records. They set up a first class record company by hiring quality music executives and signing top talent for their first several releases. Navarre is very excited about the success we've had in Nashville and with Midas on board it's only going to get better.”

Ron Clapper, the multifaceted visionary who founded Midas Records, has teamed up with Keith Follese and Brad Allen, two of the most creative forces in country music, who will head the label and spearhead the company's A&R function.  Notable industry veterans will plan and execute the company’s marketing, sales, distribution, operations, artist development, and publicity efforts: Mike Martinovich, Stan Moress, Bob Morrison, Al Schiltz and Alan Siegel.

Midas Records Nashville's fully staffed radio promotion department is comprised of six highly seasoned professionals: Bob Reeves (National Director of Promotion), Mary Befera (Associate Director of Promotion), and regional reps Mike Severson (Southwest), Shari Roth (Midwest), Clay Henderson (Southeast) and Stacy Nichols (West Coast), who begins her duties with the label on February 1.

The label has signed veteran hitmaking country band
Emerson Drive as its flagship artists. The group, which released two stellar albums on DreamWorks Records Nashville, is readying its debut with four producers at the helm: Midas A&R heads Keith Follese and Brad Allen, along with Alabama's Teddy Gentry and renown producer, Josh Leo. The band's first single hits radio February 2006 and the debut Midas album is slated for an early summer release. Keith Follese says the band has found a sound that's "rootsier and earthier" than their previous work, while remaining "unmistakably Emerson Drive."

Midas Records Nashville has also signed newcomer Lindsey Grant, who will open for
Emerson Drive at the Midas showcase at the Feb. 2006 Country Radio Seminar. The label also has a Contemporary Christian Music division, which is launching with Jessie Daniels, a debut artist who is already garnering a buzz at CCM radio. Additionally, an exciting association between Midas Records and the Colgate Country Showdown will be announced in the forthcoming weeks.

 

 

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MIDAS RECORDS NASHVILLE Signs EMERSON DRIVE As The Debut Artists For The Recently Launched Label

The New Label's Team of Industry Heavyweights Will Focus On The
Award-winning Band's Songs, Live Concerts and Musicianship

Midas Records Nashville, the newly launched label staffed by hit-makers Keith Follese and Brad Allen have announced the signing of Emerson Drive as their debut project.
Emerson Drive's first Midas Records single will release to radio in February 2006, with the new album slated to arrive at retail early summer 2006.

"Working on
Emerson Drive's new record has truly been a great experience, many times Brad and I have found ourselves completely awestruck at the talent level these guys have as pure musicians" says Keith Follese.

Co-producer Teddy Gentry from the legendary group
Alabama comments, "This has been a fun project for Josh Leo and myself. The guys from Emerson Drive are excellent musicians who have paid their dues, learned their craft and are just all around good guys. Most of all we're very excited about the new music."

In addition to Follese and Allen, who head up the company’s A&R department, some of today’s most experienced and respected industry veterans are onboard at Midas to spearhead the company’s marketing and promotion campaign for Emerson Drive including: Mary Befera, Mike Martinovich, Stan Moress, Bob Reeves, Al Schiltz, and Mike Severson.

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Industry vets launch Midas
By Chris Lewis, clewis@nashvillecitypaper.com

Los Angeles gaming entrepreneur Ron Clapper has tapped five veterans of Nashville's country music industry to launch Midas Records Nashville. The country label, which recently began operating from offices at 1108 16th Ave., plans to announce the signings of its first acts, including a Christian artist, in the next month, said one of the new team members, Brad Allen. Allen, a longtime Nashville-area music publisher, and hit songwriter Keith Follese are directing artist and repertoire functions for the new label. The two have collaborated as a publisher/songwriter team for years, placing more than 200 cuts with artists including Faith Hill, Tim McGraw and Martina McBride. Allen and Follese formed Midas publishing arm, Midas Music, with Clapper about a year and a half ago.  Clapper has also retained the services of The Consortium, a partnership group involving Stan Moress, Mike Martinovich and Al Schiltz, to lead artist development, marketing and public relations.

 

 

The Consortium, which had previously consulted with independent Nashville label Broken Bow Records, consulted with Clapper on his Los Angeles label for about two years before he decided to start the country label, Moress said.  I was extremely impressed by how Ron handled his business and himself, Moress said.  He's a great music guy, loves music and is very competitive.  Clapper made his mark designing arcade video games before starting his Los Angeles-based record label, which puts out CDs by R&B/pop artists Austin Brown and Angel Faith. Also involved in the label are Alan Seigel, formerly of Trans Continental Entertainment and Jive Records, and Bob Morrison, former vice president of J-Bird Records. Midas Records Nashville is in the process of assembling a radio promotions staff.

 

 

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New label seeks `Midas' touch
By PHYLLIS STARK
Publication: Entertainment News Wire
Date: Wednesday, August 31 2005

A trio of veteran artist managers, a hit songwriter and a publisher have teamed with other executives to start Midas Records Nashville. The new independent label is wholly owned by gaming and construction entrepreneur Ron Clapper. He also operates the Los Angeles-based pop label Midas Records.
In addition to Clapper, the team behind the
Nashville venture includes Mike Martinovich, Stan Moress and Al Schiltz, who are partners in Nashville management firm the Consortium.


They are joined by Bob Morrison and Alan Siegel. Morrison was previously VP of J-Bird Records. Siegel was president of Trans Continental Entertainment and director of marketing for Jive Records.

None of the executives will hold titles, but they will handle various marketing, sales, artist development and operational duties.
Heading A&R efforts for the label will be top
Nashville songwriter Keith Follese and music publisher Brad Allen. Follese's songs have been hits for Faith Hill, Tim McGraw, Martina McBride, Lonestar and Randy Travis.

Clapper, Allen and Follese started publishing company Midas Music in Nashville late last year. Allen says they are in discussions with new and established acts about joining the roster of Midas Records, which is distributed through Alternative Distribution Alliance.

The Consortium’s management clients include Megan Mullins and Tammy Cochran.  The Consortium partners formed C4 Records in conjunction with Nashville indie label Broken Bow Records in 2002.

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Nashville Execs Form Management Firm
Publication: Airplay Monitors
Date: Friday, August 10 2001

Nashville executives Mike Martinovich, Al Schiltz, Stan Moress, and Bernard Porter have joined forces to launch artist management firm The Consortium.  The firm's first clients are Joe Diffie and Mandy Barnett. The four will keep their respective companies operational and will be involved with one another's clients, including Billy Ray Cyrus, Tammy Cochran, K.T. Oslin, Dean Miller, and Bobbie Eakes.  Martinovich owns Martinovich Associates, Schiltz has As Is Management, Moress runs Moress Nanas Hart Entertainment, and Porter is co-founder of management and music publishing company Big Fish Entertainment.



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